Bloody Well Write

Résumé

SHEILA A. KREHBIEL

316.303.4303
skrehbiel1@hotmail.com
twitter.com/skrehbiel1
linkedin.com/in/sheilakrehbiel
bloodywellwrite.com

EXPERIENCE

Promotional Writer, May 2014–Present
INTRUST Bank — Wichita, Kan.
Half of the marketing department’s creative team — responsible for writing clear, concise and strategic messaging (including advertising, brochures, website content, blog posts, emails, social media, online banners, promotional materials, direct mail pieces and customer communications) that supports key marketing initiatives, inspires action and, ultimately, drives business results; assist designer with formatting and copy changes in InDesign; and promote and foster teamwork across all areas of INTRUST, focused on delivering a high level of customer service to all.                            

Freelance Copywriter and Copy Editor, February 2004–present
Whiskey Design
— Kansas City, Mo., July 2011–present
Edit/Proofread a variety of collateral, including ads, billboards, point-of-purchase and direct mail; clients include Twang Beer Salt, Project BlackBird.TV and Alterra Bank.

DemandStudios.com — Telecommute, June 2009–present
Write and edit online content for a site provider (e.g., LiveStrong.com, eHow.com, AOL.com).

WomensFocus Magazine — Wichita, Kan., February 2012–June 2013
Wrote and edited a variety of female-centric articles for a women’s magazine, including conducting research and interviews.

Examiner.com (Wichita Healthy Living) — Telecommute, June 2009–May 2014
Created health and wellness articles for online source of city-specific information/news/events.

Intake Studio — Wichita, Kan., June 2009–July 2010
Wrote compelling copy that satisfied clients and achieved optimum results; examples include Internet copy for a new social-minded social network, similar to Facebook; persuasive copy for city-specific promotional DVDs; website copy for voiceover talent; and television and radio spots for the 2010 Wichita River Festival.

Naked City Magazine — Wichita, Kan., December 2007–May 2008
Edited/Proofread articles for new, edgy city magazine targeting the 21- to 35-year-old market.

Sedgwick County Zoo — Wichita, Kan., February 2004–July 2006
Edited/Proofread ZooTracks newsletter (6/year), “Feeding Time” cookbook and annual report.

Copywriter, February 2011–May 2104
Armstrong Chamberlin
— Haysville, Kan.
Collaborated with creative director and designers to brainstorm and develop high-quality communication solutions, ensuring synergy between editorial and graphic design — concepted, researched, wrote, edited and proofread influential copy for ads, brochures, direct mailers, press releases, newsletters, websites, billboards, books, TV and radio spots, social media, blogs, infographics, Prezis and RFPs; actively managed simultaneous projects to meet tight deadlines; and participated in numerous volunteer efforts throughout the community.

Marketing Specialist, May 2010–January 2011
Mid-Continent Instruments
, Wichita, Kan.
Assisted in various print and online marketing activities for the purpose of communicating the company brand, building customer trust and increasing market awareness — copywriting, editing, pre-press production of advertising materials and direct mail project management; and maintained consistency across all advertising, marketing and public relations efforts.

Associate Copywriter/Editor, August 2007–May 2009
Jajo Inc., Wichita, Kan.
Wrote copy for ads, brochures, newsletters/e-newsletters, radio spots, press releases and direct mailers (one headline inspired client to launch new campaign; additional efforts produced six 2008 ADDY awards); edited/proofread all copy, including TV spots, catering menus, manuals, RFPs and inserts; conducted client research; and created and continue to maintain grammar blog with upward-trending readership.

Proofreader/Quality Assurance, October 2006–August 2007
ADR Book Print and Multimedia, Wichita, Kan.
Edited/Proofread copy, illustrations and callouts in pilot/maintenance training manuals for prominent aviation clients, including Raytheon Aircraft Company, Cessna Aircraft Company and FlightSafety International; corrected errors in content, spelling, grammar, usage and typography; and adjusted style for client preference.

Copy Editor (Freelance), February 2004–July 2006
Sedgwick County Zoo, Wichita, Kan.
Edited/Proofread ZooTracks newsletter (six per year), Feeding Time cookbook and annual report.

Marketing Copywriter, January 2004–July 2006
Hallmark Cards, Inc., Kansas City, Mo.
Developed high-quality, technically accurate selling tools for four channels of Hallmark — interpreted copy direction, wrote/edited copy, formatted page layouts and collaborated with designers, technical artists, coordinators and other writers to produce on-time delivery of numerous catalogs per sample.

Creative Production Associate, May 2003–December 2003
Fred Pryor Seminars, Overland Park, Kan.
Edited/Proofread more than 60 brochures/catalogs per month; assigned seminar locations and brochure ID numbers; provided rates maintenance; and organized/maintained/tracked numerous areas of production.

Copy Editor/Proofreader, January 1998–May 2003
Sullivan Higdon & Sink, Wichita, Kan.
Edited/proofread all brochures, manuals, websites, packaging, RFPs, ads, press releases, direct mailers and inserts; wrote copy, headlines and cutlines; collected client research; and organized numerous agency functions, including internal celebrations and charitable events.

EDUCATION

Master of Arts in English Literature
Wichita State University, Wichita, Kan.
Dean’s Honor Roll

Bachelor of General Studies in Theatre and Film
University of Kansas, Lawrence, Kan.

ACTIVITIES and SPECIAL SKILLS

  • Creator and administrator of BloodyWellWrite.com, an atypical grammar blog with an exponential growth rate.
  • Runner-up in the Society for the Promotion of Good Grammar (SPOGG)’s copy editing contest.
  • Completed webinars/seminars — How Businesses Are Using Twitter, Mistake-free Grammar and Proofreading and
    How to Design Eye-catching Brochures, Newsletters, Ads and Reports
    .
  • Earned all High Passes on written comprehensive examinations for master’s degree.
  • Trained in business/professional writing; proficient in AP, MLA and AMA documentation.
  • Practiced in Adobe InDesign, Photoshop and Illustrator, Quark, Microsoft Office and Dynamics GP, WordPress and Internet navigation (Mac/PC).
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